Networks, Society, and Polis: Epistemological Approaches on Mediatization

Between the power of enunciators and the power of discourses... 217 II – The case: the “ zócalos ” of Cristina Fernández de Kirchner (CFK) 1 We start from the analysis of an example in which im- ages have a significant place, and in which, as we hope to dem - onstrate, the issues we want to address are, specifically, put into play. It took place in April 2017 during the government of President Macri, who succeeded CFK, who held power for two consecutive terms (2007-2011 and 2011-2015). Before CFK, her husband, Néstor Kirchner, was the President of the Nation (2003-2007). April 24, 2017: • Facebook: Former President Cristina Fernández de Kirchner (CFK) publishes on her account the fol- lowing image with the title “ Cadena nacional (de la mentira )” 1 In Argentina, the expression zócalo is used mainly in the television environment to refer to the space that usually goes below on the screen with a text written with videography (subtitles). These texts usually title the news to be presented at the beginning and then comment on the development of the content (in an interview, for example, they highlight the main phrases that are said).